Authorpreneurship: The Business of Creativity

Relevant for illustrators, designers, writers or multi-media innovators.

The business of creativity is changing, not just in the formats in which ideas are presented internationally, but in how authors perceive themselves.

‘Author’ is the brand which can be overwhelming if there’s just you.

Today a creator needs to be an ‘Authorpreneur’: an originator and an entrepreneur.Apart from creating words or images for specific audiences, this means learning the marketing, publicity, technological,legal and entrepreneurial skills to establish and maintain self employment in the business of ideas.

Even if a VERY small business. Just you.

Strategies are offered for beginners, mid-list and highly experienced creators needing to adapt to a fast-changing, digital, global industry. It’s about sharing ideas so you can work effectively at what you most enjoy creating and providing ways to help sell your work for longer, in varied new formats and to larger audiences.Great ideas won’t reach audiences unless the creators can stay in business and survive financially.

Chapters in ‘Authorpreneurship” are based on answering the most common questions asked during Hazel’s popular workshops.

These include:

  • Asking for Payment & Costing Your Time
  • Pitching for Business
  • From Local to International
  • Using Author PR photos
  • Speaking Circuits
  • Structuring Public Speaking With Fewer Hassles
  • Proposals Rather than Gambles
  • Collaboration
  • So You Want to get Published?
  • Mentoring
  • Fans, Reviews, Critics & Privacy
  • Talkback Radio from an Author Perspective
  • Adaptations, Translations & Judging
  • Surviving Rejection
  • Speed dating: Titles for Stories or Projects
  • Etiquette of Literary Events & Launches
  • Time & Travel & Energy Managemen
  • Finances, Agents & Legal Stuff
  • Confidence, Success & Reputation
  • Improving Workstyle, Space & Image
and case studies on Charitable Educational Projects & Innovations, Best sellers, Controversial titles and Therapy Writing.

Authorpreneurship also includes cartoons by Sheila Hollingworth

ISBN: 978-0-9752083-8-0
Author: Hazel Edwards
Cartoons: Sheila Hollingworth
Publisher: The Australian Society of Authors

Formats: Paperback
Now e-book only from Alchemy

‘Authorpreneurship’ is available for purchase
as a downloadable E-Book

from  Alchemy 

(Far Nth Qld: Cairns ‘Authorpreneurship’ seminar.Two local, regional creators participants travelled over 200 kilometres to take part.  Photo by Paul Oliveri)

Launch: Sydney’s ‘Better Read Than Dead’ bookstore, with ASA’s Keesing Press editor Lucie Stevens.

Hazel regularly runs Authorpreneurship workshops and the Authorpreneurship Master Class. More details are available here. 

Check Events for upcoming workshops and other related topics including:

OAM Association Talk:
May 11th “Not Just a Piece of Cake: Being an Author” Will be on You Tube soon.

See all events

Student Resources:
Crafting an assignment on Hazel Edwards? Get tips for school projects, and her uniquely answered questions.

See all Resources